Using Quick Response codes- more famously dubbed as QR codes is the new trend in marketing. While it has been around for quite some time now, QR codes have started gaining popularity in the past 1-2 years. Talking of them, people who are not familiar with what QR codes are, let me educate you a bit. QR codes refer to two-dimensional codes similar to barcodes that can be scanned by your smartphone.
QR Codes: How to Best Use Them in Small Business Marketing
Once you scan them, it will direct you to information regarding a particular product or a text/image will appear before you. All you need is a smartphone and an internet connection similar to the ones offered by Charter Double Play and you are good to go. Many businesses including clothing brands and eateries are making use of this technology to market their brands/products.
Following are some of the ways in which small businesses make use of QR codes to promote themselves:
One of the most traditional ways is to put a QR code on your business cards. Adding your email address, contact information, name, and all the other details is a clichéd concept. It gets too much for the other person to absorb and all the information is cluttered in a limited space. A better practice and one that is being adopted by many businesses is the use of QR codes. Once someone scans the QR code using his/her smartphone, they will not only be directed to the website but also Facebook, LinkedIn, Instagram and Twitter account. This will expose the customers or the viewers to a more detailed information about your business and will save them the hassle to search for your brand/product individually on social media websites.
Another clever way to educate the people about your business is to use QR codes as labels. Let’s take a wine bottle, for instance. If you put a QR code on your wine bottle and the consumers notice it while relishing their drink, they will scan it for sure. Once they scan it, they will be directed to information regarding your wine. Not only this but you can also add information regarding your vineyards or any other thing that you consider important to be shared with your consumers (both potential and existing). Apart from written information, you can also give access to YouTube videos (if any) to the viewers.
Businesses readily make use of brochures/pamphlets to promote themselves. While the idea is gradually becoming obsolete, no one finds it interesting to go through the whole brochure. A better option to engage your potential customers that would be to include a QR code on the brochure. Provide access to any social media website that you have or your website to the viewers.
A very recent but a rather appropriate use of QR codes is to put them on your storefront windows. Many people enjoy shopping late at night. While you may not be able to entertain the customers at a late hour, you can always direct them to your online store using a QR code. If the shoppers on your storefront spot the code, they can conveniently scan it, get access to the online store, shop their favorite items and leave satisfied even when your store was closed.
Everyone Loves Giveaways
Another creative way to promote your business is to introduce discounts or promotions that are specific to QR codes. You can put these codes across the stores or any advertisement material. You can ask the customers to scan the codes to take a part in a giveaway or be eligible for a discount. Make it fun for the customers and see your sales boom.
Increase Online Sales
QR codes lead the scanners to a specific URL. You can make use of this feature and use the codes to direct the shoppers to your e-commerce website or to a specific product in the cart. This will help boost your sales while being a fun experience for the shoppers. Because let us face it, everyone loves a little uniqueness.
I was not aware of this QR code thing until my internet service provider made use of it. I was at Frontier’s store when I came across a black puzzle sort of thing on a window. On enquiring, a salesperson asked me to scan it to get access to all the deals and packages. I got rather excited. Upon scanning the QR code, I was directed to AT&T customer service from where I selected the one that suited my requirement. The payment was done online as well. Not only was I impressed, but I also relished the experience of using QR code.