It takes 8 second for you, your competitor or anybody to grab the attention of an audience. It’s a span of time which can make or break a brand’s visibility. Expecting to engage your audience without tried and tested and well-expressed strategy is just a folly. Attention is precursor of retention. If you can’t get the undivided attention of your visitors, brace yourself to lose retention.
Make your Brand Stand Out with Visual Storytelling
A rampant escalation in the number of website development in dubai lately has opened doors for business owners, entrepreneurs and startups to make their services and products easily visible. But, It’s become a wild goose chase to find a reliable agency which could supercharge brand’s identity and reliability for greater visibility. Here it comes the need to find unique arsenal to make your brand go viral.
Visual storytelling is what that can bridge communication gaps with ease. It’s what make people reach the solutions in brief time. By nature, humans are visually creative. 90% of the information which transmitted to the human brain is visual. So, it’s not a hard nut to crack to find that visual storytelling catches audience’s attention by far. Studies backed by Science suggest that our brains are good at retaining and transmitting information when it is presented in visual forms.
Our brains can process visual information 60,000 times faster than to the text which takes the importance of the visual storytelling to the new heights. On the other hand, it’s the biggest challenge for digital marketing experts and companies to the retain the concentration span of the visitor to their respective site for as long as it could be possible. So, make visual storytelling a part of your marketing campaign and see your results going through the roof.
With visual storytelling, it doesn’t just mean print advertisements and billboards, it could be blog post, an explainer video about your product, experiential marketing event or just an infographic. All of these visuals bring your stories and problems of the customer into limelight. In actual, not every medium is for every brand. Maybe, it can fail at text but it can surpass your expectations if it’s given real mixture of unprecedented storytelling with perfect visuals.
It’s incalculably effective for small and mid-sized businesses to strategize perfect visual storytelling. Because, it provides these benefits to an enterprise, organization or an individual.
1-Take your traffic to the next level. More than 200 Million visual stories are shared on Instagram every day. Likewise, Snapchat has 100+ million users. That’s why; these visual presentation matters most when it comes to getting viralty for brand.
2-Visual stories don’t cost a fortune but they impact greatly. Days of expensive video technologies are long gone. With modern technology, it’s easy now to make outstanding visuals. Now, you can design infographics or create enhanced images to make an impact.
3-Business storytelling with visuals boosts digital marketing efforts. Almost 95% of internet traffic will be video-driven by 2020. Eventually, video content gets over 90% views and 4 times more share as compared to other types of the contents.
4- Photos, Infographics and Images make it easy to digest content with data. Adding statistical data and numerical figures may make your readers feel overwhelmed. It’s visual storytelling which adds elements of interest and relevance. No business wants to repel audience. It’s the visitor on website that becomes repeated customer later. That’s why, think statistically and present visually. Believe me, you are going to win the game.
5- Visuals storify your journey. A storytelling is incomplete with characters, conflict and conclusion. A story can’t convey complete message without having complete ingredients in it. There should be characters, a conflict, permanent and complete solution. Build your overall content marketing space with visual storytelling and you will notice definite improvement in the visibility of your brand in a shorter period of time.
6- Empathize with People. Visual storytelling is the sure quick way to build empathy with audience. People feel connected and they have no hurdle in getting their issues discussed. They feel appreciated and noticed. Empathize using visual content and make yourself real problem-solver.
It sits true in today’s digital landscape that if your brand is not recognizable, it’s not saleable. Visibility is salability. And, it’s visual storytelling which comes for the rescue of the brands that want to stand out in the crowd. It’s brings solution, it bridges gaps, offers solutions and never lets an audience go away feeling dissatisfied.